Jyoti’s business storytelling blog

Brand Stories | Story-Selling | Leadership Storytelling

I started this blog in June 2022 for the release of the International Edition of my book, Business Storytelling from Hype to Hack. The blog gives storytelling tips, best practices, and case studies to make you a more effective leader and communicator. Please check back often! You can also follow me on LinkedIn, where this blog is syndicated. I’d love to continue the conversation with you there!

  • Indian Literary Festival with Storytelling Focus

    Indian Literary Festival with Storytelling Focus

    My first Indian literary festival was Kitabfest, in Mumbai, in 2007. It was hosted at the famous Taj hotel, just months before the infamous bombing there. So it was with many memories I returned to Mumbai for a two-day training, helping relationship managers at a Swiss private bank use Business Storytelling for relational and consultative…

  • The DBS Bank transformation story from Singapore

    The DBS Bank transformation story from Singapore

    Who associates banking… with joy? How GANDALF changed banking – the DBS Bank hashtag#story. DBS Singapore transformation story When DBS CEO Piyush Gupta met Chinese business titan Jack Ma, he knew they were in trouble. The way companies like Alibaba used data would soon revolutionise finance. DBS had to go from being a bank trying…

  • Connection is Your Superpower in 2025

    Connection is Your Superpower in 2025

    Got your supplies for 2025? Connection is your superpower. Connecting to people. Connecting people to people. People to ideas. We’ve got everything else. But before we can connect an audience to our message, they often need to connect with us first. I call this principle ‘messenger before message‘. Western audiences struggle to remember or even…

  • Leadership Formation with Prime Minister Eduard Heger

    Leadership Formation with Prime Minister Eduard Heger

    Prime Minister Eduard Heger went from zero politics to PM in 6 years. He was “the least prepared” PM of Slovakia – and the only one to lead his country successfully through multiple crises:🔥 Covid🔥 Double-digit inflation🔥 Coalition crisis🔥 Energy crisis🔥 War This weekend I had the huge honour of teaching at a Leadership Formation…

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  • Manfred Kets de Vries: the 7 Cs of Leadership

    Manfred Kets de Vries: the 7 Cs of Leadership

    Imagine my surprise when the great Prof. Manfred Kets de Vries kicked off the #leadership workshop with … The Lord of the Rings! At the Global Peter Drucker Forum bonus workshop, “Leading at the Edge of the Unknown”, Manfred and Oriane Kets de Vries entertained and enlightened us with insights from executive psychology. The 7…

  • Creating “Mutual Value” at Oxford Saïd Business School

    Creating “Mutual Value” at Oxford Saïd Business School

    Storytelling for Purpose and Profit at Oxford Yesterday I had the honour of teaching another module for Mutual Value Labs at Oxford Saïd Business School. My session was titled “Storytelling for Purpose, Persuasion and Profit”. Mutual Value Labs helps organisations by Putting Purpose into Practice (the title of the book on the subject edited by…

  • Why Doomsday Matters (AI Narratives)

    Why Doomsday Matters (AI Narratives)

    Narratives around AI have gone mainly in one direction: Doomsday. Fear sells, even though AGI / ASI technology is impossibly far off. Why then do doomsday narratives still matter now? Watch the talk on the power of storytelling and narratives on AI scenarios here: We have to talk about how we talk about AI. Is…

  • Storytelling at Universities | Which is best?

    Storytelling at Universities | Which is best?

    The Power of Storytelling in Modern Education and Business Some great universities and business schools are starting to understand the power of storytelling, and have hired me to teach Storytelling or to help storify a program. Many institutions now pay lip-service to stories – but struggle to include more than half a day on the…

  • New leadership storytelling partnership

    New leadership storytelling partnership

    Leadership storytelling is increasingly important for today’s leaders. People are surprised to hear how I entered the field. From Fantasy Novelist to Leadership Storytelling Expert How did an “escapist” fantasy novelist like me transition into training leaders in storytelling? It was not a gentle or gradual development, but rather a surprising journey that transformed my…

  • Unlocking Brand Engagement with Gamification

    Unlocking Brand Engagement with Gamification

    Jyoti’s piece on brand gamification published in Arabian Business, the Middle East’s weekly business magazine Unlocking Brand Engagement: The Power of VR Gamification in Business Storytelling Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage nongamers, argues business…