Jyoti’s business storytelling blog
Brand Stories | Story-Selling | Leadership Storytelling
I started this blog in June 2022 for the release of the International Edition of my book, Business Storytelling from Hype to Hack. The blog gives storytelling tips, best practices, and case studies to make you a more effective leader and communicator. Please check back often! You can also follow me on LinkedIn, where this blog is syndicated. I’d love to continue the conversation with you there!
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Storytelling at Universities | Which is best?
The Power of Storytelling in Modern Education and Business Some great universities and business schools are starting to understand the power of storytelling, and have hired me to teach Storytelling or to help storify a program. Many institutions now pay lip-service to stories – but struggle to include more than half a day on the…
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New leadership storytelling partnership
Leadership storytelling is increasingly important for today’s leaders. People are surprised to hear how I entered the field. From Fantasy Novelist to Leadership Storytelling Expert How did an “escapist” fantasy novelist like me transition into training leaders in storytelling? It was not a gentle or gradual development, but rather a surprising journey that transformed my…
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Unlocking Brand Engagement with Gamification
Jyoti’s piece on brand gamification published in Arabian Business, the Middle East’s weekly business magazine Unlocking Brand Engagement: The Power of VR Gamification in Business Storytelling Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage nongamers, argues business…
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Facts tell, Stories sell (Perceived Value)
Value is a tricky thing – it lies in the eyes of the beholder. But here’s a trick that can transfer perceived value from one person to another… Our local Christmas market could not compare with Vienna’s, where I was earlier this month for the Global Peter Drucker Forum. But the local one was even…
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Lessons from the Head of Intelligence
Candid interview in NZZ with the Head of Swiss Intelligence, Christian Dussey. A brilliant man, Ambassador Dussey kindly hosted me as a Fellow at the Geneva Centre for Security Policy and as the Centre’s first Novelist-in-Residence. Also, he’s a great storyteller from whom I learned a lot… Allow me to reminisce and reflect on the…
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Fortune’s Favor named a Best Truly Independent Book of 2022
The Independent Fiction Alliance (IFA) chose our thriller, Fortune’s Favor, as one of 75 books – “The Best Truly Independent Books of 2022”. Chosen from among independently published books, as opposed to Big 5 publishers. Thank you, IFA, and congratulations to our fellow winners!
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Manage change with storytelling: Get inside their head
Why we should manage change with storytelling… Growing up, I’d occasionally take off my spectacles and put them next to me on the sofa, bed, or sometimes even the floor. Just for a moment. My father never tired of telling me NOT to do this. Much to my annoyance — after all, I wasn’t that…
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Times of India on my Business Storytelling book
With the business environment more unpredictable and business more competitive than ever, you need an edge. Fortunately, the change with the biggest impact on performance is free: telling business stories. Communication barriers lead to a delay or failure to complete projects (44%), to low morale (31%), and missed performance goals (25%). Storytelling ‘hacks through’ communications…
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Why You DON’T use Business Storytelling
I admit it took me a few years to catch on. I’d have high-energy storytelling coaching sessions. They’d say they grasped how important it was to tell stories in business. But they didn’t do it. Now, I pride myself on being a tolerable teacher, but after seeing client after client fail to put storytelling into…
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‘Frontlist’ Interview: How is Business Storytelling different?
Interview with Jyoti Guptara, Author of “Business Storytelling From Hype To Hack” Frontlist: How is business storytelling different from typical storytelling? Jyoti: Business Storytelling simply means using stories to accomplish business goals. Sometimes it looks like telling an actual story, usually between thirty seconds and two minutes. At other times, it’s more about applying narrative principles to…
