Category: Branding & Positioning
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Unlocking Brand Engagement with Gamification
Jyoti’s piece on brand gamification published in Arabian Business, the Middle East’s weekly business magazine Unlocking Brand Engagement: The Power of VR Gamification in Business Storytelling Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage nongamers, argues business…
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Facts tell, Stories sell (Perceived Value)
Value is a tricky thing – it lies in the eyes of the beholder. But here’s a trick that can transfer perceived value from one person to another… Our local Christmas market could not compare with Vienna’s, where I was earlier this month for the Global Peter Drucker Forum. But the local one was even…
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Lessons from the Head of Intelligence
Candid interview in NZZ with the Head of Swiss Intelligence, Christian Dussey. A brilliant man, Ambassador Dussey kindly hosted me as a Fellow at the Geneva Centre for Security Policy and as the Centre’s first Novelist-in-Residence. Also, he’s a great storyteller from whom I learned a lot… Allow me to reminisce and reflect on the…
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Involving Investors in your Pitch with the right Story
Every startup Founder’s dream Jerry Kaplan, 29, started to fidget. He was standing outside the conference room at the most prestigious venture capital firm in Silicon Valley, Kleiner Perkins, sure he was going to blow it. Kaplan had thought this was going to be an informal get-together. But inside, the partners were grilling another entrepreneur…
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Collaboration over Competition
Looks like a competitor has taken notice of my book… first 1 star review! Yay! Wait. Yay?! Why celebrate? I don’t check reviews often but after 1.5 years of having only 4 and 5 star ratings on Amazon – an AVERAGE of 5 stars – I suddenly notice the average has dropped to “only” 4.5…
