Jyoti’s business storytelling blog
Brand Stories | Story-Selling | Leadership Storytelling
I started this blog in June 2022 for the release of the International Edition of my book, Business Storytelling from Hype to Hack. The blog gives storytelling tips, best practices, and case studies to make you a more effective leader and communicator. Please check back often! You can also follow me on LinkedIn, where this blog is syndicated. I’d love to continue the conversation with you there!
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Storytelling: the Most Powerful Tool in Business Communication
Why Storytelling Is the Most Powerful Tool in Business Communication. Last week, I was invited to give a keynote in Aarau to 150 communication leaders from across Switzerland. The topic:Why storytelling is no longer a nice-to-have โ but a strategic advantage in business communication. We explored something that most teams are struggling with:How do you…
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New book: 10 Ways to Invest (not mine-but…)
The Power of Storytelling behind the scenes Is storytelling always about the stage? The spotlight? The front cover? Or are there times when storytelling behind the scenes might actually get you further? When a Book Changed My View of My Dad ๐ ๐๐ฎ๐ 13, ๐ฏ๐ผ๐ฟ๐ฒ๐ฑ ๐ผ๐๐ ๐ผ๐ณ ๐บ๐ ๐บ๐ถ๐ป๐ฑโฆuntil my dad casually flipped open a…
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Storytelling for Websites
Good storytelling for websites can double conversion (lead generation) – without the need for any additional traffic. We invested in our website and saw a huge increase in visibility. But hereโs what matters just as much: conversion. And thatโs where storytelling comes in. Hereโs what I learned. Why Investing in Your Website Is Only Half…
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Stories Change Lives | A Storytelling Coach Moment
After hundreds of Storytelling Events As a business storytelling coach, keynote speaker and trainer, Iโm used to moments of engagement. But the truth is โ we rarely see the long-term impact of what we do. How next gen Leadership Development really happens ๐ฌ๐ผ๐ ๐ป๐ฒ๐๐ฒ๐ฟ ๐ธ๐ป๐ผ๐ ๐๐ต๐ผโ๐ ๐๐ฎ๐๐ฐ๐ต๐ถ๐ป๐ด.Or how a single school visit might change a…
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You Need a Storytelling Strategy – Not Just a Story
You Need a Story Strategy, Not Just a Story Most professionals approach storytelling as a one-off. Something you pull out for a pitch, a keynote, or a branding moment. A nice-to-have. But after years of working with leaders, teams, and multinational organizations, I discovered something critical: They didnโt just need a better story… They needed…
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Keynote Speaker for Swiss national Kirchen-Kommunikationstag
When 14-year-old Matija asked to interview me – and mentioned aspirations to publish his own fantasy #novel – I invited him to join me at one of my #storytelling workshops. The newspaper editor was so impressed, he made it the cover feature! The newspaper reached out to publicise my #talk on April 25. I’m keynote…
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Strategy Under Fire: How to Build Coherence in Strategic Chaos
The ICRC (Red Cross) doesnโt run all its strategy processes all the time. Some are activated only when specific needs arise. Design strategy that survives complex environments: a HSG case study reveals how to work without a master plan. โก STORY SUMMARY: STRATEGY UNDER FIRE Business strategy was borrowed from war, yet todayโs strategy models…
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Free Audio Summary of ‘Business Storytelling’
People are always asking me if there’s an audiobook of ‘Business Storytelling from Hype to Hack‘. I get it – I listen more than read myself these days. While not quite there, this is a step in that direction… A 16 minute audio summary of the book. Created with AI. I’ve used Google’s (free) Notebook…
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Business Storytelling book sold out in Asia
My book ‘Business Storytelling’ is sold out in Asia. ๐ฅณ This is both good and bad… Good, because it means the book actually sold. Which most books don’t. Bad, because it’s temporarily unavailable (in bookstores in Asia). While it’s sold out in bookstores, the Amazon print-on-demand version is still available for purchase online. Really good,…
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Storytelling for Startup Investor Pitch
This week I was invited to run a Storytelling workshop for Startup Investor Pitches. Some investors hear up to two thousand pitches. In one year. That breaks down to a dozen or more on the same day. Why are some investor pitches memorable and others are quickly forgotten? Startup founders are usually well prepared with…
