Business Storytelling
for PURPOSE, PERSUASION & PROFIT
keynotes
coaching
TRAINING
stories
STORYTELLING IS A LEADERSHIP HACK…
Discover your
Business Superpower
How do you engage and persuade everyone in your business ecosystem? When attention is short, it’s hard to cut through the noise.
Savvy executives know storytelling is the answer – but their MBA didn’t teach them how to tell stories people want to hear.
Hi, I’m Jyoti. Having studied the structure of stories for 21 years, and written fiction and non-fiction bestsellers, I love helping companies find and tell their own stories so that they can more effectively implement their strategy and achieve their goals.
Sell Your Idea
Engage head and heart
Get buy-in for a Product or Project
Save Time
Stories make instant sense
and model behaviour
Grow Your Business
Stand out with clear messaging
that inspires action
Shape the Narrative
Despite being a professional novelist, I did not appreciate the value of storytelling in business until 2015, when I was a Fellow and Writer-in-Residence at a United Nations partner organisation. In the courses there, I realised that people’s best content often came after presentations, informally over coffee – when people told stories.
I was quickly able to apply my decade of experience with fiction to executive education, helping business leaders find and tell stories.
Not just to give better talks, pitch ideas and influence meetings. But to build systems that aligned culture with business objectives.
Recently, I distilled my experience in a punchy 100 page start-now guide: Business Storytelling from Hype to Hack. This Amazon bestseller explains why Forbes calls Storytelling the #1 business skill, and shows how you can master the skill enjoyably – before your competition does.
I have helped start-ups, SMEs and Fortune 500s with keynote talks, executive education, change management, story systems, proven brand messaging frameworks, and immersive storytelling in virtual reality.
ANY CHALLENGE that involves people, storytelling can probably help.
Drop me a line and let’s explore how!
—Jyoti, story strategist
21
YEARS IN STORY BUSINESS
100k
BOOKS SOLD
500+
EVENTS SINCE 2006
Where I Help:
Executive Storytelling
Leaders are storytellers. Stories are told – and embodied:
- Purpose Articulation
- Strategy Communication
- Executive Presence
Organizational Change
Successful change starts with a compelling narrative:
- Secure Stakeholder Buy-In
- Manage Resistance to Change
- Storytelling for Cultural Transformation
HR & Engagement
Align people-talent-culture strategy with business strategy:
- Recruiting, Onboarding, and Training
- Employer Branding
- Talent Development and Retention
- Collaboration and Cross-Functional Teams
Top Solutions
Become the leader everyone loves listening to
Telling stories is the quickest, cheapest and deepest way to more influence. That doesn’t mean it’s easy. As an executive coach, I’ve helped leaders on five continents and would love to help you find, edit and deploy the right story for your meeting / pitch / keynote.
Get more leads and sales with Story-Branding
If you have a high quality product or service but lose out to the competition, it’s frustrating. So is spending money on marketing that doesn’t convert. Use a proven story brand messaging framework to grow your business. Because people don’t buy the best product – they buy the product they understand or makes them feel something.
Storify strategy so it’s understood and implemented
Chances are most people in your organisation don’t know your strategy. Even if they do, are they invested in it? Ensure they are with a strategy story that unites and excites everyone – or run the peril of external compliance with internal defiance.
Improve communications and culture
Culture eats strategy for breakfast. But what constitutes culture? Culture is the sum of our stories, lived and told. Change the stories, change the culture! Stories are a manager’s best friend because stories model behaviour.
Save onboarding costs & boost brand engagement with VR
Turnover from weak onboarding is a massive cost to companies. Immersive Storytelling in Virtual Reality can enhance recruiting and onboarding – or even gamify your brand with a virtual escape room.
Endorsements
“Jyoti’s skill in helping learners connect business storytelling with strategic goals provided a sophisticated framework that each executive can use in their day-to day operations.”
—Amanda K. Pascale, principal program director, Mutual Value Creation, Saïd Business School, University of Oxford
“A born storyteller”
—Sheila Dikshit, Chief Minister of Delhi
“Intimidating talent”
—BBC World
“Outstanding and distinguished”
—Yvonne B. Burke, U.S. Congress
Member of the Board of Directors, Amtrak, USA
“Jyoti, you are a master of your craft! You did a wonderful job in probing the issues and getting to the crux of the topic very quickly. And you surfaced some of the inherent potential and limitations in a powerful idea like Purpose!”
—Ranjay Gulati, Professor of Business Administration
Harvard Business School
“Jyoti helps our ETH Ambassadors in terms of language, idea flow and storytelling. His work is always flawless and his suggestions add to the quality of our communications. We are very thankful for his support.”
—Elisabeth Poeschl, Office of the President
Federal Institute of Technology ETH Zürich
“Our business in the embedded software and IoT space is highly technical, but before we can work with the technicians, we often have to convince managers, who may not see the need. I was impressed how quickly Jyoti understood what we do, and was able to communicate it better than I was, even though this is my field. Great added value for me and my start-up.”
—Domenic Schröder, former Leica Geosystems
Founder, Current Security
“Whether you are a political, social or business leader, Jyoti Guptara’s essential work will help you vastly extend your reach of influence and impact.”
—Nik Gugger, Member of Swiss Parliament
Vice-Chair of the Executive Board of Mietauto.ch
Supervisory Board member of Zürcher Kantonalbank
“He is a gold mine of knowledge and enthusiasm and I would recommend Jyoti to any organization looking for a speaker, consultant or partner.”
—Keith Glozzy, WPP
“Inspiring and immediately actionable. Highly recommended.”
—Sarah M, Roche
“Jyoti’s storytelling workshop truly emphasized the power of narrative in corporate communication. The DOMINO framework introduced was nothing short of a game changer.”
—Slava Polonski, Google
“You do a great job! Your style and your demeanor are engaging and professional. Even more important, your questions are incredibly thoughtful, well put, and compelling.”
—Amy Edmondson, Novartis Professor of Leadership
Harvard Business School
