Prof. Ernst von Kimakowitz
University of St. Gallen (HSG)
A fantastic session on storytelling for investment pitches in my MSc class. The students loved it and I also learned a lot. Insightful and enjoyable - highly recommended.
Cut through the noise
Make your message zing
Build a loyal customer base
Close more deals
Storytelling takes the structures that make stories work, and applies them to the conceptualisation, communication, implementation and transformation of everything from an organisation’s strategy, vision and values, to its organisational culture, and indeed right through to the design, development and launch of products and services.
Here’s the good news: Stories don’t just present your identity to the world.
They shape it from the inside.
I add most value to organisations at the level of helping with the implementation of strategy.
This is achieved by “storifying” the strategy in such a way that it becomes inspiring and therefore more motivating to implement. I also help with crafting the actual communication and implementation of the strategy, tweaking it as necessary in consultation with top management so that the implementation works effectively down the chain and across the organisation.
Top management has the satisfaction not only of “creating” a strategy but also of seeing it implemented throughout their organisation, and indeed in relation to joint-venture partners, investors, suppliers, and so on.
Additional services include:
My first publication was in the Wall Street Journal when I was 15. I have been a columnist, and been commissioned to write a wide variety of pieces, from the future of work (Best Practice) to energy reform (E&, by a Swiss national research program).