Become the Leader people love to listen to

Story is the software of the mind. Storyfied messages make immediate sense, are more convincing, and up to 10x more memorable than regular information


Cut through the noise
Make your message zing


Galvanize employees
Build a loyal customer base


Align stakeholders
Close more deals

Master Story, Lead Better

with Jyoti Guptara


Keynote Storyteller

Many leaders know the importance of Storytelling in business, but their MBA didn’t teach them how to tell stories people want to hear.
After studying story structure for fifteen years and writing a bestseller, I’m passionate about helping leaders and companies tell stories so that they are sustainably more inspired, inspiring, and effective.
1 +
books in print
1 +
events since 2006

For Leaders

Inspire. Instigate. Innovate.

  • Not impressed with your last marketing effort?
  • Mere polite applause after your speech?
  • Employees struggling to get on board with the vision?
  • Replace confusion with clarity
  • Go from information to inspiration
  • Give your message wings

You Need Story

The pen is mightier than the spreadsheet

Storytelling takes the structures that make stories work, and applies them to the conceptualisation, communication, implementation and transformation of everything from an organisation’s strategy, vision and values, to its organisational culture, and indeed right through to the design, development and launch of products and services.

Here’s the good news: Stories don’t just present your identity to the world.

They shape it from the inside.

Storytelling. Design Thinking for Your Message.

Story Solutions

I add most value to organisations at the level of helping with the implementation of strategy.

This is achieved by “storifying” the strategy in such a way that it becomes inspiring and therefore more motivating to implement.  I also help with crafting the actual communication and implementation of the strategy, tweaking it as necessary in consultation with top management so that the implementation works effectively down the chain and across the organisation.

Top management has the satisfaction not only of “creating” a strategy but also of seeing it implemented throughout their organisation, and indeed in relation to joint-venture partners, investors, suppliers, and so on.

Additional services include:

Basic Storytelling Workshop

Are your key people competent at narrative? Storytelling is an essential business skill for meetings and presentations. A half day introduction.

* Why stories work
* Where to find, when to use, and how to tell stories
* Quickly establish trust and build momentum

Team Building Workshop

Are your people on the same page? Are they telling the same story? Are they even living in the same universe?

* Identify your organisation's story and the various players' roles
* A fun approach to improving communication
* Replace inner narratives that hold us back with stories that empower

Branding and Sales Workshop

Are your customers getting mixed signals? Streamline your message and turbo-charge your sales team.

* Why 99% websites have a poor conversion rate
* What customers really buy (hint: it’s not the best product!)
* How to involve your customer in your organisation's story

Custom Workshop

Let's talk about tailoring a workshop that specifically meets your particular needs. What's your story?

Story Coach

The only thing better than practice is practicing with a coach. I help leaders tell stories so they get results


Most events aim to take participants on a journey. That’s just what a story does. Give your event narrative drive

give your story the stage

Find out how a "Keynote Storyteller" can add an extra dimension to your event!

For Readers

I write fiction and non-fiction

My first publication was in the Wall Street Journal when I was 15. I have been a columnist, and been commissioned to write a wide variety of pieces, from the future of work (Best Practice) to energy reform (E&, by a Swiss national research program).

As an author, I specialise in speculative fiction, whether it is exploring social issues and satire or full-blown fantasy adventures for young and old.

Prof. Ernst von Kimakowitz

Prof. Ernst von Kimakowitz

University of St. Gallen (HSG)

A fantastic session on storytelling for investment pitches in my MSc class. The students loved it and I also learned a lot. Insightful and enjoyable - highly recommended.

Anne-Caroline Pissis Martel

Anne-Caroline Pissis Martel

The Geneva Centre for Security Policy (GCSP)

All of his lectures led to very positive feedback … As a Fellow of the GCSP, Jyoti always brought a new and creative perspective.

Dr. Clément Javerzac-Galy

Dr. Clément Javerzac-Galy

École polytechnique fédérale de Lausanne (EPFL)

Jyoti's presentation at the Future of Quantum Businesses was amazing. We had great feedback on his contribution to the conference.