Why Storytelling Is the Most Powerful Tool in Business Communication. Last week, I was invited to give a keynote in Aarau to 150 communication leaders from across Switzerland. The topic:Why storytelling is no longer a nice-to-have โ but a strategic advantage in business communication. We explored something that most teams are struggling with:How do you…
The Power of Storytelling behind the scenes Is storytelling always about the stage? The spotlight? The front cover? Or are there times when storytelling behind the scenes might actually get you further? When a Book Changed My View of My Dad ๐ ๐๐ฎ๐ 13, ๐ฏ๐ผ๐ฟ๐ฒ๐ฑ ๐ผ๐๐ ๐ผ๐ณ ๐บ๐ ๐บ๐ถ๐ป๐ฑโฆuntil my dad casually flipped open a…
After hundreds of Storytelling Events As a business storytelling coach, keynote speaker and trainer, Iโm used to moments of engagement. But the truth is โ we rarely see the long-term impact of what we do. How next gen Leadership Development really happens ๐ฌ๐ผ๐ ๐ป๐ฒ๐๐ฒ๐ฟ ๐ธ๐ป๐ผ๐ ๐๐ต๐ผโ๐ ๐๐ฎ๐๐ฐ๐ต๐ถ๐ป๐ด.Or how a single school visit might change a…
You Need a Story Strategy, Not Just a Story Most professionals approach storytelling as a one-off. Something you pull out for a pitch, a keynote, or a branding moment. A nice-to-have. But after years of working with leaders, teams, and multinational organizations, I discovered something critical: They didnโt just need a better story… They needed…
The ICRC (Red Cross) doesnโt run all its strategy processes all the time. Some are activated only when specific needs arise. Design strategy that survives complex environments: a HSG case study reveals how to work without a master plan. โก STORY SUMMARY: STRATEGY UNDER FIRE Business strategy was borrowed from war, yet todayโs strategy models…
This week I was invited to run a Storytelling workshop for Startup Investor Pitches. Some investors hear up to two thousand pitches. In one year. That breaks down to a dozen or more on the same day. Why are some investor pitches memorable and others are quickly forgotten? Startup founders are usually well prepared with…
Got your supplies for 2025? Connection is your superpower. Connecting to people. Connecting people to people. People to ideas. We’ve got everything else. But before we can connect an audience to our message, they often need to connect with us first. I call this principle ‘messenger before message‘. Western audiences struggle to remember or even…
Prime Minister Eduard Heger went from zero politics to PM in 6 years. He was “the least prepared” PM of Slovakia – and the only one to lead his country successfully through multiple crises:๐ฅ Covid๐ฅ Double-digit inflation๐ฅ Coalition crisis๐ฅ Energy crisis๐ฅ War This weekend I had the huge honour of teaching at a Leadership Formation…