Category: Branding & Positioning

  • Involving Investors in your Pitch with the right Story

    Involving Investors in your Pitch with the right Story

    Every startup Founder’s dream Jerry Kaplan, 29, started to fidget. He was standing outside the conference room at the most prestigious venture capital firm in Silicon Valley, Kleiner Perkins, sure he was going to blow it. Kaplan had thought this was going to be an informal get-together. But inside, the partners were grilling another entrepreneur…

  • Collaboration over Competition

    Collaboration over Competition

    Looks like a competitor has taken notice of my book… first 1 star review! Yay! Wait. Yay?! Why celebrate? I don’t check reviews often but after 1.5 years of having only 4 and 5 star ratings on Amazon – an AVERAGE of 5 stars – I suddenly notice the average has dropped to “only” 4.5…