Category: Branding & Positioning
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Nespresso, Strategy & Story. What Else?
Nespresso, Strategy & Story. What Else? “If there’s a bad headline, George Clooney is the first to call us.” That’s what Nespresso CEO Philipp Navratil said when I asked him how they communicate their sustainability efforts and the role of their brand ambassador. George Clooney: More Than a Face Clooney isn’t just a figurehead.He visits…
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Why Most Presentations Fail — the Real Problem
Why Most Presentations Fail — And How to Fix the Real Problem Most corporate presentations fail. Not because the content is bad. Not because the speaker isn’t smart or prepared. But because the speaker hasn’t won the inner game. We tend to obsess over delivery: voice, gestures, slides. And sure, those matter. But they’re not…
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New book: 10 Ways to Invest (not mine-but…)
The Power of Storytelling behind the scenes Is storytelling always about the stage? The spotlight? The front cover? Or are there times when storytelling behind the scenes might actually get you further? When a Book Changed My View of My Dad 𝗜 𝘄𝗮𝘀 13, 𝗯𝗼𝗿𝗲𝗱 𝗼𝘂𝘁 𝗼𝗳 𝗺𝘆 𝗺𝗶𝗻𝗱…until my dad casually flipped open a…
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Storytelling for Websites
Good storytelling for websites can double conversion (lead generation) – without the need for any additional traffic. We invested in our website and saw a huge increase in visibility. But here’s what matters just as much: conversion. And that’s where storytelling comes in. Here’s what I learned. Why Investing in Your Website Is Only Half…
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Storytelling for Startup Investor Pitch
This week I was invited to run a Storytelling workshop for Startup Investor Pitches. Some investors hear up to two thousand pitches. In one year. That breaks down to a dozen or more on the same day. Why are some investor pitches memorable and others are quickly forgotten? Startup founders are usually well prepared with…
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The DBS Bank transformation story from Singapore
Who associates banking… with joy? How GANDALF changed banking – the DBS Bank hashtag#story. DBS Singapore transformation story When DBS CEO Piyush Gupta met Chinese business titan Jack Ma, he knew they were in trouble. The way companies like Alibaba used data would soon revolutionise finance. DBS had to go from being a bank trying…
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Storytelling at Universities | Which is best?
The Power of Storytelling in Modern Education and Business Some great universities and business schools are starting to understand the power of storytelling, and have hired me to teach Storytelling or to help storify a program. Many institutions now pay lip-service to stories – but struggle to include more than half a day on the…
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Unlocking Brand Engagement with Gamification
Jyoti’s piece on brand gamification published in Arabian Business, the Middle East’s weekly business magazine Unlocking Brand Engagement: The Power of VR Gamification in Business Storytelling Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage nongamers, argues business…
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Facts tell, Stories sell (Perceived Value)
Value is a tricky thing – it lies in the eyes of the beholder. But here’s a trick that can transfer perceived value from one person to another… Our local Christmas market could not compare with Vienna’s, where I was earlier this month for the Global Peter Drucker Forum. But the local one was even…
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Lessons from the Head of Intelligence
Candid interview in NZZ with the Head of Swiss Intelligence, Christian Dussey. A brilliant man, Ambassador Dussey kindly hosted me as a Fellow at the Geneva Centre for Security Policy and as the Centre’s first Novelist-in-Residence. Also, he’s a great storyteller from whom I learned a lot… Allow me to reminisce and reflect on the…
