Category: Branding & Positioning
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New book: 10 Ways to Invest (not mine-but…)
The Power of Storytelling behind the scenes Is storytelling always about the stage? The spotlight? The front cover? Or are there times when storytelling behind the scenes might actually get you further? When a Book Changed My View of My Dad ๐ ๐๐ฎ๐ 13, ๐ฏ๐ผ๐ฟ๐ฒ๐ฑ ๐ผ๐๐ ๐ผ๐ณ ๐บ๐ ๐บ๐ถ๐ป๐ฑโฆuntil my dad casually flipped open a…
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Storytelling for Websites
Good storytelling for websites can double conversion (lead generation) – without the need for any additional traffic. We invested in our website and saw a huge increase in visibility. But hereโs what matters just as much: conversion. And thatโs where storytelling comes in. Hereโs what I learned. Why Investing in Your Website Is Only Half…
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Storytelling for Startup Investor Pitch
This week I was invited to run a Storytelling workshop for Startup Investor Pitches. Some investors hear up to two thousand pitches. In one year. That breaks down to a dozen or more on the same day. Why are some investor pitches memorable and others are quickly forgotten? Startup founders are usually well prepared with…
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The DBS Bank transformation story from Singapore
Who associates banking… with joy? How GANDALF changed banking – the DBS Bank hashtag#story. DBS Singapore transformation story When DBS CEO Piyush Gupta met Chinese business titan Jack Ma, he knew they were in trouble. The way companies like Alibaba used data would soon revolutionise finance. DBS had to go from being a bank trying…
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Storytelling at Universities | Which is best?
The Power of Storytelling in Modern Education and Business Some great universities and business schools are starting to understand the power of storytelling, and have hired me to teach Storytelling or to help storify a program. Many institutions now pay lip-service to stories – but struggle to include more than half a day on the…
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Unlocking Brand Engagement with Gamification
Jyoti’s piece on brand gamification published in Arabian Business, the Middle East’s weekly business magazine Unlocking Brand Engagement: The Power of VR Gamification in Business Storytelling Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage nongamers, argues business…
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Facts tell, Stories sell (Perceived Value)
Value is a tricky thing – it lies in the eyes of the beholder. But here’s a trick that can transfer perceived value from one person to another… Our local Christmas market could not compare with Vienna’s, where I was earlier this month for the Global Peter Drucker Forum. But the local one was even…
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Lessons from the Head of Intelligence
Candid interview in NZZ with the Head of Swiss Intelligence, Christian Dussey. A brilliant man, Ambassador Dussey kindly hosted me as a Fellow at the Geneva Centre for Security Policy and as the Centre’s first Novelist-in-Residence. Also, he’s a great storyteller from whom I learned a lot… Allow me to reminisce and reflect on the…
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Involving Investors in your Pitch with the right Story
Every startup Founder’s dream Jerry Kaplan, 29, started to fidget. He was standing outside the conference room at the most prestigious venture capital firm in Silicon Valley, Kleiner Perkins, sure he was going to blow it. Kaplan had thought this was going to be an informal get-together. But inside, the partners were grilling another entrepreneur…
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Collaboration over Competition
Looks like a competitor has taken notice of my book… first 1 star review! Yay! Wait. Yay?! Why celebrate? I don’t check reviews often but after 1.5 years of having only 4 and 5 star ratings on Amazon – an AVERAGE of 5 stars – I suddenly notice the average has dropped to “only” 4.5…
