
Then you’re struggling with your Story.
Most people hire an agency to solve the problem. But here’s the thing: communication is integral to who we are. You are responsible for your message – or it’s simply not your message.
I know what it’s like to write a 600-page book but struggle to write the back cover… It’s hard to read the label from inside the bottle!
That’s why I help you clarify your message.
30 minute coaching to see how Storytelling can help you – free of charge and commitment
I come and coach individuals or groups. Workshops are interactive and there is an emphasis on putting theory into practice
I remain available to help you put your new skill set into practice – until you are happy with the results
Stories make sense of our world; they reframe complexity to bring clarity
We are hardwired to pay attention to stories. Instead of costing us concentration - a finite resource - stories are rejuvenating
The brain is an experience simulator; experiencing someone's story creates an emotional bond: the Trojan horse for persuasion
When you tell it well, your story becomes their story. People are up to 20x more likely to remember your message – and act on it
The first time I heard about “storytelling” was in 2007. I was eighteen years old and had just published my first novel. Despite being a professional writer, I dismissed storytelling as naïve nonsense – entertainment for otherwise dull presentations, but nothing of inherent value to an organisation.
Then, reading biographies, I realised that whether a person is successful or not depends to a large degree on their inner narrative . . . the story they tell themselves. In my travels, I witnessed a similar principle playing out on a much larger scale: the contrast between Singapore and Zimbabwe shows that a nation’s narratives are more important than its resources. If narratives are so important for individuals as well as for entire cultures, why not for organisations?
In 2015, I was invited to Geneva as a Fellow of the GCSP (Geneva Centre for Security Policy). As their Novelist in Residence, I contributed to executive development courses such as Creative Diplomacy. By then, I had come to the same conclusion as Plato: Whoever the leaders may appear to be, “those who tell the stories rule society.”