What if a simple tweak could increase the effectiveness
of your existing teams or programs?
Boost engagement and performance with storytelling
The old ‘command-and-control’ approach no longer works.
Engagement is the new currency, collaboration the new marketplace.
Managers often struggle with buy-in and alignment. Whether it’s inspiring a team or driving change, the traditional approach to business communication often falls short.
Today, it’s not enough for key messages to be heard, understood, or even embraced.
They have to be embodied.
Your business storytelling consultant
Hi, my name is Jyoti. I specialise in scaleable story solutions in all areas of leadership and engagement. So you can better execute your existing plans and processes.
Business storytelling can help your key messages be received, believed and remembered. We identify with people, so stories facilitate ownership. Even better: because stories model behaviour, they ensure action.
Leaders are storytellers. That’s why storytelling is the Pareto Principle of communication: 20% storification makes 80% impact. Find out how a keynote, workshop or consultancy can start you down the road to experiencing more success with less stress.
Who needs business storytelling?
I add most value by helping:
- LEADERS tell their story in a way that advances personal and organisational objectives (Narrative Leadership)
- STRATEGISTS to storify the strategy so it’s understood, embraced, and implemented
- HR to align People-Talent-Culture strategy with business strategy
Business storytelling for Human Resources
Leverage stories for more effective people-talent-culture programs and processes:
- Recruiting, onboarding and training
- Employer branding
- Employee engagement and retention
- Talent and skill development
- Collaboration and cross-functional teams
Today, many employees are after more than a paycheck. They want to know the purpose behind their work. I help businesses explain the big Why and craft an authentic Employment Value Proposition (EVP).
Boutique storytelling agency
Guptara Strategy & Story is a boutique storytelling agency based in Switzerland.
Thanks to a network of freelancers and partners, Guptara Strategy & Story is your one-stop-shop for all brand and leadership communications.
- Story-branding
- Narratives and messaging
- Speechwriting and ghostwriting
- History marketing
Work is personally overseen by the European business storytelling and narrative leadership pioneer Jyoti Guptara.